PEMRA bans repeat telecast of Ishqiya and Pyar Ke Sadqay

The Pakistan Electronic Media Regulatory Authority (Pemra) has imposed a ban on the repeat telecast of ARY Digital’s drama serial Ishqiya and HUM TV’s drama serial Pyar Ke Sadqay, saying the action was being taken for carrying content that went against social and religious values.

According to a notification issued by the authority, the action was taken under Section 27 of the Pemra ordinance. The notification added that the two drama serials could also not be aired on ARY Zindagi and HUM Sitaray. It is to clarify here that drama serial Ishqiya and Pyar Ke Sadqay had already gone on-air making success.

The notification issued by the regulatory body on Friday stated that the ban has been imposed under Section 27 of PEMRA Ordinance. Section 27, prohibition of broadcast media or distribution service operation, states that broadcasting or re-broadcasting or distributing of any programme is prohibited if PEMRA is of the opinion that the programme is pornographic, obscene, vulgar or is offensive to the commonly accepted standards of decency.

Pyar ke Sadqay

Pyar Ke Sadqay is a 2020 Pakistani drama television series that premiered on January 23 2020 on Hum TV. The drama has been directed by Farooq Rind, written by Zanjabeel Asim Shah and produced by Moomal Shunaid under MD Productions. The cast of the drama includes Yumna Zaidi and Bilal Abbas in lead roles while Yashma Gill, Omair Rana and Atiqa Odho play supporting roles. The story line revolves around Mahjabeen (Yumna Zaidi) and Abdullah (Bilal Abbas) marrying each other accidentally and later her father-in-law Sarwar (Omair Rana) becomes smitten with Mahjabeen and plots to pursue her romantically. The plot twists and Sarwar tries to marry Mahjabeen by false means.


Ishqiya is also a 2020 Pakistani drama premiered on ARY Digital on February 3, 2020. It is produced by actor Fahad Mustafa and Dr Ali Kazmi under Big Bang Entertainment. The story of the drama is about love, trust and betrayal and revolves around two sisters, Roomi and Hamna, played by Hania Amir and Ramsha Khan respectively. Hamza, who is in love with Hamna, marries her sister Rumi as an act of revenge for not marrying him. As soon as Hamza marries Rumi he starts blackmailing Hamna, creating issues in her married life.

The channels have been warned that if further complaints are received regarding the said drama or the script is not made in accordance with Pakistani values, it will be dealt with under Section 27 of the PEMRA Ordinance. PEMRA said it has been getting complaints from viewers on a daily basis through the Pakistan Citizens Portal, PEMRA social media accounts, and PEMRA call centres. According to PEMRA, the channels were repeatedly informed about the concerns of viewers regarding the content. The channels were directed to produce the content according to Pakistan’s social, religious, social and moral values. “As there was no improvement in the script of the dramas by the channels, a final instruction was given to the channels on August 18 to produce the content of the dramas in accordance with the values ​​of Pakistan,” said the press release.

PEMRA went on to say that all media houses have been told to review their material and that in the future and irrespective of the costs involved, if a production is found to have content that goes against Pakistani values and fails to fulfill the expectations of the public then it will be restricted without any prior warning. “Regardless of the cost and time invested in the drama, if the content of a play is contrary to national values and contrary to the expectations of the audience, the play will be banned without any warning,” it said.

Furthermore, it is also mentioned in the notification that PEMRA has received complaints about drama serial Jalan as well. The orders have been issued to the concerned channel for reviewing the content of drama serial Jalan. In case if PEMRA would be receiving more complaints about this drama, the action will be taken as per Section-27 of PEMRA Ordinance.



Wisha Adnan
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